So I was poking around facebook today and noticed the PROMOTE button on one of my facebook pages. It’s drop down option under your status update area that looks like the image to the left.
I figured this was a pay to play option, and sure enough, facebook’s FAQ page says:
When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.
Is this the beginning of the end for Facebook? I’m wondering if the uptick in business updates in my newsfeed in the last several weeks has something to do with the new promote button. Monetizing Facebook is going to be a slippery slope….
There are two sides to every story!
1. As a fb user, you can unsubscribe from updates from any particular person or page that you are not interested in seeing updates about anymore.
2. As a business owner/user, promote might be a useful tool if you’re promoting an event, but I think we’ll have to tread lightly here, as I can see users anger growing exponentially. What I’m mean is, how much tolerance for sponsored ads, stories, posts will average Facebook users have?
So how does the Promote feature work?
Well, Facebook makes it as seamless as possible (of course). Select:
- The amount you want to pay ($5.00 or $10.00 depending on how many people you want to reach)
- Your page has to have at least 400 likes to use this feature.
- You may have to add your payment option (mine was already set up)
Your ‘promoted’ status can/will be seen by more people than if it were a regular post (and for up to 3 days).