21 Jun 2012

What does the new facebook “Promote” button do?


So I was poking around facebook today and noticed the PROMOTE button on one of my facebook pages.  It’s drop down option under your status update area that looks like the image to the left.

I figured this was a pay to play option, and sure enough, facebook’s FAQ page says:

When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.

Is this the beginning of the end for Facebook?  I’m wondering if the uptick in business updates in my newsfeed in the last several weeks has something to do with the new promote button.  Monetizing Facebook is going to be a slippery slope….

There are two sides to every story!

1. As a fb user, you can unsubscribe from updates from any particular person or page that you are not interested in seeing updates about anymore.

2. As a business owner/user, promote might be a useful tool if you’re promoting an event, but I think we’ll have to tread lightly here, as I can see users anger growing exponentially. What I’m mean is, how much tolerance for sponsored ads, stories, posts will average Facebook users have?

So how does the Promote feature work?

Well, Facebook makes it as seamless as possible (of course). Select:

  • The amount you want to pay ($5.00 or $10.00 depending on how many people you want to reach)
  • Your page has to have at least 400 likes to use this feature.
  • You may have to add your payment option (mine was already set up)


Your ‘promoted’ status can/will be seen by more people than if it were a regular post (and for up to 3 days).

If you’d like to read more here’s a great post > Facebook’s “Promote Your Post” Feature – Boom or Bust? 

About the Author

Holly is an online marketing specialist focusing on email marketing, social media, seo, wordpress websites and more.

4 Responses to What does the new facebook “Promote” button do?
  1. […] make the offer (a how to section is below), they post the offer (there’s always the option to ‘promote’ the offer) and then people who claim it will bring you a print out or show you on their phone the email they […]

  2. Hello Holly. I don’t get it. Why would people get upset. Isn’t this just another feature that adds to the list of options we have at our disposal on Facebook? If its not for any particular person then skip it. If its something for u then use it. No one is mad at the auto industry because there are a thousand different models to choose from, that’s a good thing, now choose the one that best fits your liking. People just have to squirm for no reason at all. Any way. I need to pick your brain about the many ways available to promote my website. I don’t know much about online marketing.

    • Hey Keith, thanks for your comment. I think both facebook users and business owners/marketers could balk at the new ‘pay to play’ features facebook is rolling out. For one, I’m not sure facebook users are going to enjoy having their feeds taken over by businesses. Maybe I’m wrong, but I know I don’t appreciate seeing sponsored posts in my news feed and I believe that sponsored posts are going become more prominent. Secondly, from a marketers perspective – many small businesses enjoyed that they could use facebook as a free tool to support their business and marketing efforts. Facebook hasn’t yet become a marketing tool that is ‘too expensive’ to use. I even think it’s still possible to get engagement without paying, but for how long? That’s what I can see marketers becoming angry about.

  3. […] ended up writing a mediocre post (probably within a week of first seeing — can’t remember now) titled “What does […]


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